Elite VFA Services LLC, doing business as Guroo Analytics ("Guroo Analytics," "we," "our," or "us"), respects your privacy and is committed to protecting the personal information you share with us through gurooanalytics.io and any related services, software, analytics tools, content, communications, and interactions (collectively, the "Services").
This Privacy Policy explains how we collect, use, disclose, and protect your information, and describes your rights and choices regarding that information.
Information We Collect
a. Information You Provide Directly
We may collect information you voluntarily submit to us, including:
- Name, email address, and phone number
- Business name and job title
- Billing information
- Information provided through contact forms, demo requests, onboarding, surveys, or direct communications
- Any other information you choose to provide
b. Information We Collect Automatically
When you visit or use our Services, we may automatically collect certain information, including:
- IP address and general geolocation derived from IP
- Browser type, version, and device identifiers
- Operating system, referring URLs, and pages viewed
- Time spent on pages, clickstream data, and visit timestamps
- Cookie and similar tracking data
c. Analytics, Marketing, and Business Data
Because Guroo Analytics provides analytics and measurement services, we may collect or receive business-related data from customers or their authorized service providers, including campaign performance data, website and traffic analytics, conversion and attribution data, transaction or revenue-related data, and CRM, POS, reservation, call tracking, advertising, or other business system data provided by customers or integrated through authorized tools.
How We Use Information
We may use information we collect to:
- Provide, operate, maintain, and improve our Services
- Respond to inquiries and provide customer support
- Communicate about products, services, updates, and administrative matters
- Deliver demos, onboarding, reporting, and account management
- Analyze usage trends and improve performance and user experience
- Personalize content and communications
- Process transactions and manage billing
- Detect, investigate, and prevent fraud, abuse, and security incidents
- Enforce our terms, agreements, and policies
- Comply with legal obligations
- Create aggregated, de-identified, or anonymized insights where permitted by law
Cookies and Tracking Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to remember user preferences, understand site traffic and usage, measure marketing effectiveness, support analytics and reporting, and improve site functionality and performance.
You can control cookies through your browser settings. Disabling cookies may affect certain features of the Services.
How We Share Information
We may share information in the following circumstances:
a. Service Providers
We may share information with vendors, contractors, consultants, and other service providers that help us operate our business and provide the Services, including hosting providers, analytics providers, CRM platforms, payment processors, email providers, and technical support providers.
b. Customer-Directed Integrations
If you connect or authorize third-party tools, platforms, or integrations, we may access, use, and share relevant information as necessary to provide the requested Services.
c. Business Transfers
We may share or transfer information in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.
d. Legal Requirements and Protection
We may disclose information if required by law or if we believe disclosure is necessary to comply with legal process or government requests, protect our rights, property, or safety, or investigate or prevent fraud, security incidents, or violations of our agreements.
e. With Your Consent
We may share information for other purposes with your consent or at your direction.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and financial records, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods may vary depending on the type of data, the nature of the relationship, and legal or contractual requirements.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
No method of transmission over the internet or method of storage is completely secure. Absolute security cannot be guaranteed.
Your Rights and Choices
Depending on where you are located, you may have rights regarding your personal information, which may include:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Request restriction of processing
- Object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
To exercise any of these rights, contact us at guroo@gurooanalytics.io. We may need to verify your identity before processing your request.
Marketing Communications
We may send you service-related and promotional communications. You can opt out of promotional emails by using the unsubscribe link in those messages or by contacting us at guroo@gurooanalytics.io.
Even if you opt out of promotional communications, we may still send administrative or transactional messages.
Third-Party Services and Links
Our Services may contain links to third-party websites, products, services, or integrations. We are not responsible for the privacy practices of those third parties. Their handling of your information is governed by their own privacy policies and terms.
International Data Transfers
If you access our Services from outside the country where our systems or service providers are located, your information may be transferred to, stored in, and processed in other jurisdictions where privacy laws may differ from those in your jurisdiction.
Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take appropriate steps to delete it.
Customer Data and Role of the Parties
When we process data on behalf of a business customer in connection with our analytics and related services, we may act as a service provider, processor, or contractor under applicable law, depending on the relationship and governing agreement. In those cases, our processing of customer data is subject to applicable customer contracts and documented instructions.
State Privacy Rights
If you are a resident of a state with applicable privacy laws, including California and other states with consumer privacy rights, you may have additional rights regarding your personal information, subject to applicable exceptions and verification requirements.
These rights may include:
- Knowing what personal information we collect, use, disclose, or process
- Requesting deletion or correction
- Accessing specific pieces of personal information
- Obtaining a portable copy of your data
- Opting out of certain types of targeted advertising, profiling, or certain data sharing where required by law
- Not being discriminated against for exercising privacy rights
To submit a request, email guroo@gurooanalytics.io.
Do Not Track
Some browsers offer a "Do Not Track" setting. Because there is not yet a consistent industry standard for responding to these signals, our Services may not respond to them unless required by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the Effective Date above. Your continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy, to the extent permitted by law.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, reach out:
- Entity: Elite VFA Services LLC d/b/a Guroo Analytics
- Email: guroo@gurooanalytics.io
- Website: get.gurooanalytics.io