Guest clicks
A guest engages with an ad, email, post, QR code, or other trackable link.
How it works
From campaign click to verified check.
Guroo is built around a plain attribution path: digital interest, wallet pass claim, in-store validation, POS match, revenue report, and follow-up.
The attribution path.
Guest claims
They opt in and claim a branded pass or offer. Phone collection and SMS consent must be explicit and properly separated.
Guest visits
The pass creates a natural reason to validate in store without adding heavy staff friction.
POS match
Guroo connects the visit and check back to the original campaign using POS and visit signals.
Revenue report
Operators see spend, attributed revenue, ROAS, new vs returning behavior, and guest-level outcomes.
Repeat visit
Follow-up workflows bring guests back based on what actually happened, not broad audience guesses.
Why the wallet pass matters.
The pass works like a physical cookie for restaurants. It gives the guest a reason to identify themselves in the store, then lets the system connect online intent to offline purchase behavior.
- No app download required for the guest
- Brand-controlled offer and member experience
- Trackable first visit and repeat visit journey
- Works alongside existing campaigns instead of replacing them
